This article is about Joe Desena, the founder of Spartan Race. It emphasizes his work ethic and what drove him to develop the company. It talks about why you should be doing things that make you feel like your best self and how this type of activity should be marketed to anyone who feels that their life does not have enough purpose. It shows that a structured and disciplined lifestyle can get you anywhere. He makes you want to be the best version of yourself, despite your age, which he emphasizes by using his kids as an example.
Background on extreme obstacle course racing and the objective and why people do it and the different races that there are and why people want to do them and how spartan death race got them on the map of extreme obstacle course racing in 2004-2005 Keys to being successful by doing a spartan race. By having big brand names/very big exercise brands endorsing them and writing articles about them it puts them on the map so exercise junkies will know who they are. Mark Burns - In 2015, Forbes article talking about how the company went from almost bankrupt to having a basis of over a million followers who endorse the company and have developed the spartan life as a lifestyle and it’s an opportunity for people to overcome adversity because often in people’s lives they are not presented with this opportunity One of two books, sequel to spartan up! And it’s a 30 day run of how to turn your life around mixed with eating healthy and workouts and stories of people becoming incredibly strong and turning their life around. Spartan Up! Was a NY Times bestseller because of Joe’s influential presence and persistent writing. |